The White Company was established in London 24 years ago, by its Founder, Chrissie Rucker based on the seemingly simple premise of living in an all-white home. Ms Tucker who is the UK's equivalent of our Martha Stewart has created a domestic world that is cocooned in varying tones of white, from the distressed white oak floors, layers of luxurious high-thread count sheets, pillows, cashmere throws, mattalesse blankets to dress the bed, sumptuous terry robes and bath towels to soothingly scented white candles and more. With the phenomenal success of 50 stores and a mega online business in the UK, The White Company set sail for the US, dropping anchor with its first store opening last week on Manhattan's Lower Fifth Avenue.
Whenever I'm in London I stop by the cozy White Company shop, located opposite the Peter Jones department store off Sloane Street because of its serene zen vibe. However, entering the new Fifth Avenue store is a whole other level of the White Company Experience, with triple-height ceilings, streaming natural light, extravagant floral arrangements and a wide selection of items to choose from. For me, the beauty of the White Company is their goods have always been upscale, yet accessible.
The classically inspired glossy black double doors usher you into a tranquil space that's enveloped in its namesake iterations of white. As Ms Rucker knowingly remarks about living with white in her interview, A British Home Empire Aims to Colonize America in the New York Times, "It just brings a real sense of calm to a room. And given the hectic lives we all lead these days, isn't that what we all want from our homes?" Yesss...!!
The White Company London, 155 Fifth Avenue, NYC us.thewhitecompany.com
An extravagant bouquet greats you at the entrance - I'm a nightmare with names of flowers, nevertheless these are gorgeous
The black shelving grounds the space while adding a harmonious graphic effect
Subtle silver gray details add a little unexpected tension amongst the sea of white
White on white on white with a dash of herbal green - love it...
A selection of textured pillows and blankets that harmonize perfectly with all aspects of white
Distressed wooden open shelving always reminds me of Brooklyn
